It's no secret that online ad platforms including Facebook and Google reward ads with higher engagement.
With higher ad-engagement rates, and smart targeting - an advertiser can pay exponentially lesser for the same ad and audience.
Just how much?
We've now seen it come down to 25 paisa a website visitor, for ads that are engaging enough, and an audience broad enough!
This is down from our earlier lowest-best of 40 paisa a website visitor. And we're not sure if we can better this!