It's no secret that online ad platforms including Facebook and Google reward ads with higher engagement.
With higher ad-engagement rates, and smart targeting - an advertiser can pay exponentially lesser for the same ad and audience.
Just how much?
We've now seen it come down to 25 paisa a website visitor, for ads that are engaging enough, and an audience broad enough!
This is down from our earlier lowest-best of 40 paisa a website visitor. And we're not sure if we can better this!
As we mentioned earlier - we're big fans of Facebook Lead Ads. If you don't know about them yet, be sure toknow more here.
We've applied them for various Real Estate Consultants in Mumbai & Gurgaon, India.
Along with Custom Audiences Targeting, Lookalike Audience Targeting and ample Split Testing like before.
And here's the funny thing:
We think this is the reason why - and would love to work with Real Estate Consultants in Ahmedabad, Pune, Hyderabad or any other city to test this tactic out there!
We love testing all the new features Facebook launches and absolutely love the recently launched Facebook Lead Capture Ads.
Know more about them by clicking on the post below or here.
We applied these ads for Education
Along with Custom Audiences Targeting, Lookalike Audience Targeting and ample Split Testing - we've been successful in driving down the Cost per Qualified Lead for the business.
From - Rs. 1000 a Lead
To - Rs. 200 a Lead