Google Search Ads are all about Optimisation.
Often we start with hundreds of keywords only to arrive at the 10% which really matter - and the rest which do not.
In the Screen Shot above we're spending nearly Rs. 30,000 a month, for 47 sales - averaging at Rs. 631 a sale.
Post Optimisation - we were able to increase sales to 62 sales, with a 50% decrease in ad-spend - now averaging at Rs. 307 a sale!
It's no secret that online ad platforms including Facebook and Google reward ads with higher engagement.
With higher ad-engagement rates, and smart targeting - an advertiser can pay exponentially lesser for the same ad and audience.
Just how much?
We've now seen it come down to 25 paisa a website visitor, for ads that are engaging enough, and an audience broad enough!
This is down from our earlier lowest-best of 40 paisa a website visitor. And we're not sure if we can better this!
As we mentioned earlier - we're big fans of Facebook Lead Ads. If you don't know about them yet, be sure toknow more here.
We've applied them for various Real Estate Consultants in Mumbai & Gurgaon, India.
Along with Custom Audiences Targeting, Lookalike Audience Targeting and ample Split Testing like before.
And here's the funny thing:
We think this is the reason why - and would love to work with Real Estate Consultants in Ahmedabad, Pune, Hyderabad or any other city to test this tactic out there!